Diamo uno strappo alla SM
An important awareness project in collaboration with Janssen, on multiple sclerosis.
The campaign, “DIAMO UNO STRAPPO ALLA SM” (Let’ts give MS a rip), was created precisely to invite patients to open up to people close to them and to turn to specialized centers to receive the support and tools necessary to better deal with the disease and live a life with fewer interruptions.
I made three collages combining words, colored pieces of paper and pictures sent by users through an Instagram call-to-action which involved many users and important influencers and content-creators.
In the video, we talk about collage, paper, tears and the project that saw me involved for many months and which had important feedback both in the media and in relation to the call-to-action of the project itself.